Focus Groups 2013

Tell us about your dream home.

In 2013, the Pearson Residents’ Redevelopment Group (PRRG) organized focus groups to ensure that residents’ voices are heard in the planning. PRRG asked residents, what should a new Pearson include? 

What-should-a-new-Pearson-look-like focus groups

PRRG worked on planning the focus groups since March. PRRG decided that visuals would help structure focus groups. They contracted artist Sam Bradd and together they developed a series of 11 drawings based on PRRG members’ writings. These drawings begin a conversation about what a new Pearson could include. Read more about the focus groups process on our blog here.